Review of Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages

Abstract

Social Media and Genre Studies is an exploration of the form used in social media pages managed by higher education institutions to find if there is a consistent set of genre rules and what these may be. For those interested in this field of study—social media and its uses in higher academia—this is a worthwhile text. However, for those searching for ways to improve their engagement and audience size on these platforms, this is not an appropriate text.