Facebook, YouTube and Instagram: Exploring Their Effects on Undergraduate Students’ Personality Traits

Authors

  • Norsiah Abdul Hamid Universiti Utara Malaysia
  • Mohd Sobhi Ishak Universiti Utara Malaysia
  • Siti Syamsul Nurin Mohmad Yazam Universiti Utara Malaysia

Keywords:

Facebook, YouTube, Instagram, Five-factor model, personality traits

Abstract

Research presented in this article examines the effects of social media usage on Norman’s (1963) five-factor personality traits. Drawing upon the Five-Factor Model of personality traits, a research model that examines the effect of social media on personality traits was developed. The validated model provides evidence of the effects of Facebook, YouTube and Instagram usage on Extraversion, Conscientiousness, Agreeableness, Neuroticism and Openness to Experience.

 

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Published

2015-12-20

Issue

Vol. 4 No. 2 (2015): The Journal of Social Media in Society

Section

Articles