Outside Insight: Navigating a World Drowning in Data

Abstract

Outside Insight, written by Meltwater founder Jorn Lyseggen, helps business executives and others in key business roles make informed decisions using online data that is available to anyone. Lyseggen calls this information the “digital bread crumbs” that every business and individual leaves behind as they move across the web. He finds these bread crumbs in everything, including social media job postings, social media buzz, media coverage, and company websites.