The Influence of Personality Factors and Motives on Photographic Communication

Abstract

This study examined photographic communication within the uses and gratifications framework. Several personality factors were tested as predictors of motives for communicating via photographs. Memory, relationship maintenance, self-expression and relationship formation motives positively predicted photographic communication. Extraversion positively predicted most photo messaging use motives, while Neuroticism was a negative predictor of photo messaging use. The remaining three personality predictors, Agreeableness, Openness to Experience, and Conscientiousness also provided significant findings.