Collegiate Student-Athletes’ Privacy Management Strategies and Their Impact on Twitter Usage Behaviors

Authors

  • Amanda Jo Pulido University of the Incarnate Word, San Antonio, Texas
  • Kenneth C.C. Yang DEPARTMENT OF COMMUNICATION THE UNIVERSITY OF TEXAS AT EL PASO
  • Yowei Kang Kainan University

Keywords:

collegiate student-athletes, Communication Privacy Management Theory (CPM), privacy management strategies, NCAA, questionnaire survey, hierarchical regression analysis, social media, Twitter usage behaviors

Abstract

This study examines collegiate student-athletes’ privacy management strategies and the impact on their Twitter usage behaviors from Communication Privacy Management Theory (CPM). A questionnaire was used to recruit student-athletes from a national sample of NCAA Division 1 universities in the United States. Three hierarchical regression analyses conclude that collegiate student-athletes’ privacy management strategies would affect their Twitter usage behaviors, such as frequency of checking Twitter, minutes spent on the platform and tweet content . This research extends CPM to the collegiate sports context. Implications are discussed.

Author Biographies

Amanda Jo Pulido, University of the Incarnate Word, San Antonio, Texas

Amanda Jo Pulido graduated from the Department of Communication, The University of Texas at El Paso, USA. She is Athletics Life Skills Coordinator, University of the Incarnate Word, San Antonio, TX. She is interested in studying the use of social media behaviors among collegiate athletes.

Kenneth C.C. Yang, DEPARTMENT OF COMMUNICATION THE UNIVERSITY OF TEXAS AT EL PASO

Dr. Kenneth C. C. Yang is a Professor, Department of Communication, The University of Texas at El Paso, USA. His research focuses on new media, advertising, and consumer adoption behaviors.

Yowei Kang, Kainan University

Dr. Yowei Kang is an Assistant Professor, Department of Film and Creative Media, Kainan University, Taiwan. His research focuses on technology and rhetoric, experiential rhetoric, and digital game rhetoric.

 

Downloads

Additional Files

Published

2017-12-19

Issue

Vol. 6 No. 2 (2017): The Journal of Social Media in Society

Section

Articles