Impact of Traditional and Internet/Social Media Screening Mechanisms on Employers’ Perceptions of Job Applicants

Authors

  • Delonia Cooley Texas Southern University
  • Rochelle Parks-Yancy Texas Southern University

Keywords:

Hiring, Employment, Personal Brands, Social Media, Social Media Brands, Screening, Recruiting

Abstract

This study examined employers’ perspectives of applicants’ employability via traditional methods (resume, job interviews, etc.) and nontraditional methods (internet/social media). Drawing from qualitative interviews with employers, results showed that older employers only checked candidates once online, whereas younger employers checked candidates multiple times. Respondents cited the internet/social media as an inexpensive way to conduct a cursory background check on job applicants. But they mostly used the internet/social media to weed out applicants, not to be more inclusive with applicant pools. Implications for employers and job applicants are discussed.

 

Author Biographies

Delonia Cooley, Texas Southern University

Department of Business Administration

Associate Professor of Marketing

Rochelle Parks-Yancy, Texas Southern University

Department of Business Administration

Professor of Management

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Published

2016-12-23